In turbulent times, managers are asked to contribute to the company’s growth by continuously creating/identifying new sales opportunities with customers.
Designing commercial strategies that foster sales growth requires identifying strategic accounts, understanding their latent needs and developing customized value propositions; this will lead to preferred supplier status and enable a more profitable and sustainable business, faster and better than competitors. To achieve these objectives, managers should develop entrepreneurial competences, attitudes and skills that allow them to generate insights and transform them in business opportunities for their brands, products and companies.
Key Theories and Concepts of the Module
This program has 2 major objectives:
If you have any questions, please contact BMI at: Jurgita +370 5 2487254, +37068096915, email@example.com