Nov 30, 2017 to Dec 1, 2017
Vilnius, BMI Executive Hall

Accelerating growth with key accounts

In turbulent times, managers are asked to contribute to the company’s growth by continuously creating/identifying new sales opportunities with customers.

Designing commercial strategies that foster sales growth requires identifying strategic accounts, understanding their latent needs and developing customized value propositions; this will lead to preferred supplier status and enable a more profitable and sustainable business, faster and better than competitors. To achieve these objectives, managers should develop entrepreneurial competences, attitudes and skills that allow them to generate insights and transform them in business opportunities for their brands, products and companies.

Key Theories and Concepts of the Module

This program has 2 major objectives:

  1. Defining the strategic framework of Key Account Management: from Key Account selection to their strategic understanding and the customization of the value proposition to accelerate business growth
  2. Ensuring successful execution: from internal alignment to external engagement. We will also focus on how to handle the relationship with purchasing organization, pitch the value and measure success.

More information:,seminaras


If you have any questions, please contact BMI at: Jurgita +370 5 2487254, +37068096915,